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Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

Persistent link: https://www.econbiz.de/10011376411

Impact of online flow on brand experience and loyalty

Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10010526393

Beyond technology acceptance : brand relationships and online brand experience

Morgan-Thomas, Anna; Veloutsou, Cleopatra - In: Journal of business research : JBR 66 (2013) 1, pp. 21-27

Persistent link: https://www.econbiz.de/10009720394

Customer loyalty through social networks : lessons from Zara on Facebook

Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717

Persistent link: https://www.econbiz.de/10010433303

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

Online reviews as customers' dialogues with and about brands

Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019

Persistent link: https://www.econbiz.de/10013163352

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Empirical Relationship of Customer Brand Engagement With Satisfaction and Loyalty Through Online Brand Experience

Ashraf, Sarfraz - 2019

The study was designed to measure the relationship of customer brand engagement's dimensions (cognitive processing, affection and activation) and online brand experience, and influence of online brand experience on brand satisfaction and brand loyalty. Additionally, the study aims to answer the...

Persistent link: https://www.econbiz.de/10012894819

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...

Hurriyati, Ratih (ed.); Tjahjono, Benny (ed.); … - Global Conference on Business, Management and … - 2021

Persistent link: https://www.econbiz.de/10012583706

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