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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Display optimization under the multinomial logit choice model : balancing revenue and customer satisfaction
Feldman, Jacob; Jiang, Puping - In: Production and operations management : the flagship … 32 (2023) 11, pp. 3374-3393
Persistent link: https://www.econbiz.de/10014430749
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Should captive sardines be compensated? : serving customers in a confined zone
Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10003868077
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Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie; Nøjgaard, Mikkel; Hartmann, … - In: Marketing theory 21 (2021) 2, pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
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Customer and brand loyalty research : two separate fields?
Krause, Jens; Zütphen, Tim - In: From customer retention to a holistic stakeholder …, (pp. 147-161). 2008
Persistent link: https://www.econbiz.de/10003641836
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Managing channel quality : the consequential impacts of the grey market
Huang, Jen-hung; Lee, Bruce C. Y.; Hsiao, Chih-tung - In: Total quality management & business excellence : an … 19 (2008) 11/12, pp. 1235-1247
Persistent link: https://www.econbiz.de/10003807727
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The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric; Burroughs, James E.; Wong, Nancy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
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Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Wegener, Duane T.; Sawicki, Vanessa; Petty, Richard E. - In: Handbook of brand relationships, (pp. 283-304). 2009
Persistent link: https://www.econbiz.de/10003915624
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325