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Market orientation, distributor relationship, and return on assets

Guo, Chiquan; Wang, Yong - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 1, pp. 107-123

Purpose – The purpose of this paper is to explore how market orientation is related to relationship building outcomes in the downstream distribution process. The authors examine the role of distributor satisfaction in mediating the association between market orientation in distribution and...

Persistent link: https://www.econbiz.de/10014674884