Purpose – Ratings grids, emerging from personal construct theory, measure an individual's perception of a situation. This paper and exercises seek to demonstrate how researchers and managers can use the grid to evaluate visitors' perceptions of an attraction or event....

An important consideration when designing new product services for a marketing channel is the extent to which the service should be differentiated to meet the requirements of alternative customer groups. This article is a report on whether a new wool testing service, which has potential...

Purpose – This empirical study aims to explore sufficiency conditions for patient loyalty to a hospital. Design/methodology/approach – The study collected 645 self-administered questionnaires from patients in a major medical center in Taiwan and applied fuzzy set qualitative comparative...