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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts
van Laer, Tom; Ruyter, Ko de - 2017
Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...
Persistent link: https://www.econbiz.de/10014199664
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Online shopping experience in India : an examination of consumers world
Dutt, Maani; Singh, Anurupa B.; Joshi, Ambrish - In: International journal of business excellence : IJBEX 21 (2020) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10012250654
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Online shopping : motivation, loyalty and process
Menoe, Dithebe; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 48-72
Persistent link: https://www.econbiz.de/10012612935
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Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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An investigation of customer attitude towards online stores
Mpinganjira, Mercy - In: African journal of science, technology, innovation & … 8 (2016) 5/6, pp. 447-456
Persistent link: https://www.econbiz.de/10011723672
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Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.; Ogawa, Mikako - In: International journal of e-business research : an … 9 (2013) 2, pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105