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Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
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Gamification and consumer loyalty : the role of utilitarian and hedonic benefit
Shahid, Anam; Arshad, Sadia - In: The Lahore journal of business 10 (2021) 1, pp. 29-56
Persistent link: https://www.econbiz.de/10012813524
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O. - 2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
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The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands
Saygılı, Metin; Yalçıntekin, Tolga - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013502491
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Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric - In: Journal of service management 34 (2023) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
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Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad; Rahman, Obaidur; Khan, Mohammed Naved - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Do farmers' market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?
Wang, Edward Shih-tse - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 77-86
Persistent link: https://www.econbiz.de/10010362481