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Customer loyalty : exploring its antecedents from a green marketing perspective
Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917
Persistent link: https://www.econbiz.de/10011408130
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How do green attributes elicit pro-environmental behaviors in guests? : the case of green hotels in Vietnam
Ho Le Thu Trang; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10012179359
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Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
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Green brand management : nexus between brand attachment, satisfaction and loyalty of green products
Ratna, Vir Ved; Ojha, Raj Kumar - In: International journal of green economics : IJGE 16 (2022) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
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A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods
Chakraborty, Subhadeep - 2020
The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...
Persistent link: https://www.econbiz.de/10012840416
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Ghee with glee : a study of how consumers evaluate product packaging
Chavadi, Chandan Andanesh; Vishwanatha, M. R.; Mubeen, … - In: Metamorphosis : a journal of management research 17 (2018) 2, pp. 100-110
Persistent link: https://www.econbiz.de/10012041874
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The two sides of hotel green practices in customer experience : an integrated approach of the Kano model and business analytics
Park, Hyekyung; Bitaab, Mahsa; Lee, Minwoo; Back, Ki-Joon - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10014513687
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Importance-performance analysis of socially sustainable practices in U.S. restaurants : a consumer perspective in the quasi-post-pandemic context
Mejia, Cynthia; Ba̧k, Monika; Zientara, Piotr; … - In: International journal of hospitality management 103 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209275