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Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
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The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung; Jun, Jong Woo; Dodoo, Naa Amponsah; … - In: Journal of marketing communications 23 (2017) 4, pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods
Jenefa, Leena; Kadyan, Jagbir Singh; Nasir, M. Abu - 2022
Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...
Persistent link: https://www.econbiz.de/10014089319
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Brand ambassador and customer patronage of FMCGs : mediating effect of advertisement believability
Ismaila, Mustapha Yusuf; Oziohu, Issa Binta - In: Journal of business 13 (2021) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10013169987
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The role of human brands in consumer attitude formation : anthropomorphized messages and brand authenticity
Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun - In: Cogent business & management 8 (2021) 1, pp. 1-19
use of anthropomorphized messages by focusing on the relationship between advertising models and messages. As a result …, positive effects can be expected as identification with an advertising model increases. …
Persistent link: https://www.econbiz.de/10012652911
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Factors affecting brand image of airline industry in Nepal
Pokhrel, Priyanka - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 69-81
Persistent link: https://www.econbiz.de/10013449188