laboratory situations. This study examines whether changing the atmosphere of a fast food restaurant would change how much … patrons ate. The results indicated that softening the lighting and music led people to eat less, to rate the food as more …

analyze the outcome of a field experiment conducted by a large U.S. car wash chain, which offers tiered subscription services … subscriber retention by 7.4% five months after the experiment started and decreased the subscriber churn odds by 26.3% for the …