Takala, Josu; Bhufhai, Amnat; Phusavat, Kongkiti - In: Industrial Management & Data Systems 106 (2006) 6, pp. 841-854
Purpose – To address multiple problems facing a company's top management with respect to the customer satisfaction survey. Is the customer satisfaction survey still suitable after many years of use? What method should be applied to help ensure better utilization of information from the...