Coelho, Pedro Simões; Rita, Paulo; Ramos, Ricardo F. - In: European journal of management and business economics : … 32 (2023) 2, pp. 168-184
Purpose This paper analyzes previously unmeasured effects of a response to a service incident called "benevolent" within the customer -firm relationship. Design/methodology/approach A questionnaire was administered to telecommunication customers in a Western European country, and the model was...