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Customer service
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Journal of retailing and consumer services
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The journal of business strategy
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The journal of services marketing
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ECONIS (ZBW)
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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus
;
Mattsson, Jan
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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2
Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-461
Persistent link: https://www.econbiz.de/10009390043
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3
Memoryscape : how managers can create lasting customer experiences
McColl, Rod
;
Mattsson, Jan
;
Charters, Kathleen
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 397-405
Persistent link: https://www.econbiz.de/10013455684
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