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Customer service
Consumer behaviour
6
Konsumentenverhalten
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France
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Frankreich
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Customer satisfaction
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Luxury goods
4
Luxusgüter
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Service guarantees
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Service quality
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Customer charters
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Elaboration likelihood
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Garantie
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McColl, Rod
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Mattsson, Jan
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Truong, Yann
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The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
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ECONIS (ZBW)
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The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
McColl, Rod
;
Truong, Yann
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009716745
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2
Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-461
Persistent link: https://www.econbiz.de/10009390043
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