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Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana; Monfort, Abel; López, Belén - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
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Exploring the impact of service recovery on customer affection, perceived value, and sabotaging behaviour : does gender make a difference?
Daskin, Mustafa; Azilah Kasim - In: International journal of services and operations management 23 (2016) 4, pp. 467-485
Persistent link: https://www.econbiz.de/10011588653
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A holistic view of the service experience at coffee franchises : a cross-cultural study
Oh, Dongyun; Yoo, Myongjee; Lee, Yooyang - In: International journal of hospitality management 82 (2019), pp. 68-81
Persistent link: https://www.econbiz.de/10012121394
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Service encounter and repurchase intention in fitness centers : perceived value as a mediator and service innovativeness as a moderator
Wang, Fong Jia; Chiu, Weisheng - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 145-167
Persistent link: https://www.econbiz.de/10014232455
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The determinants of customers’ intention to use smart lockers for last-mile deliveries
Yuen, Kum Fai; Wang, Xueqin; Ma, Fei; Wong, Yiik Diew - In: Journal of retailing and consumer services 49 (2019), pp. 316-326
Persistent link: https://www.econbiz.de/10012025991
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Bridging employee engagement and customer engagement in a service context
Qi, Ji; Wang, Sijun; Hall, Kristina K. Lindsey - In: Journal of business research : JBR 160 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
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The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Smith, Gerald E. - 2016
Persistent link: https://www.econbiz.de/10011489150
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Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Fraß, Alexander - 2016
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...
Persistent link: https://www.econbiz.de/10012397866