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Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A. - 1999
Persistent link: https://www.econbiz.de/10000683511
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
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Determining the indirect value of a customer
Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
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Selling today : creating customer value
Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003778168
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Six sigma marketing : from cutting costs to growing market share
Reidenbach, R. Eric - 2009
Persistent link: https://www.econbiz.de/10003805976
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Creating customer value
Gogoi, Bikash - In: 21st century business practices : the evolving trends …, (pp. 174-183). 2008
Persistent link: https://www.econbiz.de/10003846720
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Reversing the logic : the path to profitability through relationship marketing
Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731