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Analytics for customer engagement
Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
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Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C. - In: Tijdschrift voor economie en management 49 (2004) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
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Customer value management : an overview and research agenda
Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.; Lemon, Katherine N. - In: European management journal 31 (2013) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
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For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske; Nierop, Johannes Erjen Maurice van - In: Journal of interactive marketing : a quarterly … 28 (2014) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483