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Customer value
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Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus
-
2016
Persistent link: https://www.econbiz.de/10011760261
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2
Using CLV for modelling churn and customer retention
Abedzadeh, Najmeh
;
Nematbakhsh, MohammadAli
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009699817
Saved in:
3
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
4
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
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5
Cost-sensitive learning via priority sampling to improve the return on marketing and
CRM
investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
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6
A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
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7
The interplay between value and service quality experience : e-loyalty development process through the eTailQ scale and value perception
Li, Honglei
;
Aham-Anyanwu, Nnanyelugo
;
Tevrizci, Cemal
; …
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 585-615
Persistent link: https://www.econbiz.de/10011400949
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8
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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9
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
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10
Das Kundenbeziehungsrisiko aus Unternehmenssicht
Becker, Jochen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788276
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