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Verfahren zum Controlling von Direktmarketing-Maßnahmen
Holland, Heinrich - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 1057-1074). 2009
Persistent link: https://www.econbiz.de/10003766219
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The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung; Chou, Chien-heng; Allenby, Greg M. - In: Journal of marketing research : JMR 46 (2009) 4, pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
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Vom Festbezug über das Abomarketing zum Kundenbeziehungsmanagement
Henning, Uwe; Simon, Martin - In: Perspektiven für die Publikumszeitschrift : mit 31 Tabellen, (pp. 289-316). 2007
Persistent link: https://www.econbiz.de/10003416575
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
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Ausschöpfen von Erlöspotentialen durch wertorientiertes Direktmarketing-Management : erläutert anhand von Projektbeispielen im Mobilfunkmarkt
Többens, Thilo; Martensen, Myriam - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 77-100). 2008
Persistent link: https://www.econbiz.de/10003618329
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The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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Personal selling for luxury brands : the effect of cognitive and affective influence strategies on customer value perceptions
Wieseke, Jan; Mauer, Michael; Alavi, Sascha - In: Luxury marketing : a challenge for theory and practice, (pp. 359-376). 2013
Persistent link: https://www.econbiz.de/10009667667
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Accounting for risk in the traditional RFM approach
Singh, Shweta; Singh, Sumit - In: Management research review 39 (2016) 2, pp. 215-234
Persistent link: https://www.econbiz.de/10011543158