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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne; Bart, Yakov; Gu, Xian; Liu, Qing; … - In: Journal of business research : JBR 136 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012663279