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DMA Customer Acquisition Barometer 2014
Jain, Yashraj; Colwell, Andrew - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Mandal, Pratap Chandra - In: International journal of business intelligence research … 10 (2019) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10012112787
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Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk; Watson, Richard T. - In: Business horizons 58 (2015) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
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Information relevance model of customized privacy for IoT
Zhou, Wei; Piramuthu, Selwyn - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10011372687
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Customer data : designing for transparency and trust
Morey, Timothy; Forbath, Theodore “Theo”; Schoop, … - In: Harvard business review : HBR 93 (2015) 5, pp. 96-105
Persistent link: https://www.econbiz.de/10010528286
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Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
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Online privacy : concepts, issues and research avenues for digital consumption
Grant, Ian; Waite, Kathryn - In: The Routledge companion to digital consumption, (pp. 333-345). 2013
Persistent link: https://www.econbiz.de/10009690721
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Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van; Antheunis, Marjolijn L.; Verlegh, … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro; Grosso, Monica - In: Handbook of research on retailer-consumer relationship …, (pp. 404-425). 2014
Persistent link: https://www.econbiz.de/10010380110