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Competitive Forces and Strategic Choice Decisions : An Experimental Investigation in the United States and Japan

Song, Michael; Calantone, Roger; Di Benedetto, Anthony - 2015

Managers operate in a complex, uncertain environment and tend to form simplified models in order to cope with this environment and make competitive strategic decisions (i.e., cost-leadership, differentiation, or focus). In this study, we use an experimental design to examine the strategic choice...

Persistent link: https://www.econbiz.de/10014027181

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Anticipated regret and escalation of commitment to failing, new product development projects in business markets

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Persistent link: https://www.econbiz.de/10011990750