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The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand
Dave, Dhaval - 2010
rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects … of broadcast and non-broadcast DTCA on price and demand, utilizing an extended time series of monthly records for all …
Persistent link: https://www.econbiz.de/10012462683
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Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby; Lakdawalla, Darius; Sood, Neeraj - In: Journal of public economics 221 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
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The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand
Dave, Dhaval - 2010
rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects … of broadcast and non-broadcast DTCA on price and demand, utilizing an extended time series of monthly records for all …
Persistent link: https://www.econbiz.de/10013143766
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Direct-consumer advertising and the demand for cholesterol-reducing drugs
Calfee, John Edward; Winston, Clifford; Stempski, Randolph - In: The journal of law & economics 45 (2002) 2,2, pp. 673-690
Persistent link: https://www.econbiz.de/10001780890
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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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The pharmaceutical market in the people's Republic of China in transition : current situation and development trends
Chou, Yu-Wen - 2008
Persistent link: https://www.econbiz.de/10003756813
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Demographic change and pharmaceuticals' stock returns
Ammann, Manuel; Berchtold, Rachel; Seiz, Ralf - 2009
Persistent link: https://www.econbiz.de/10003906389
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014
Persistent link: https://www.econbiz.de/10010353471
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A Ricardian-demand explanation for changing pharmaceutical R&D productivity
Pauly, Mark V.; Myers, Kyle - 2016
Persistent link: https://www.econbiz.de/10011563034
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The consumer welfare implications of governmental policies and firm strategy in markets for medicines
Chatterjee, Chirantan; Kubo, Kensuke; Pingali, Viswanath - In: Journal of health economics 44 (2015), pp. 255-273
Persistent link: https://www.econbiz.de/10011563790