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Dwivedi, Yogesh Kumar; Kapoor, Kawaljeet Kaur; Chen, Hsin - In: The marketing review 15 (2015) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10011438101

Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …

Persistent link: https://www.econbiz.de/10014281847

Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity

Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870

Persistent link: https://www.econbiz.de/10013465120

Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform

Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107

Persistent link: https://www.econbiz.de/10012253369

Facebook : examining the information presented and its impact on stakeholders

Haigh, Michel M.; Brubaker, Pamela K.; Whiteside, Erin - In: Corporate communications : an international journal 18 (2013) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10009711783

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages

Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369

Persistent link: https://www.econbiz.de/10013461644

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising … Global Health Pandemic -- 9. Aesthetics Response to Point-of- Purchase Advertising and Purchase Inten-tions of Groceries … aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual …