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~subject:"Design"
~subject:"Deutschland"
~subject:"Innovation"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Design
Deutschland
Innovation
Online-Marketing
design
163
Werbeträger
137
Advertising media
136
Product design
71
Produktgestaltung
71
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58
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58
Innovation management
49
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innovation
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Aufsatz in Zeitschrift
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39
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review-article
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217
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D'Ippolito, Beatrice
4
Simeone, Luca
4
Straker, Karla
4
Wrigley, Cara
4
Cautela, Cabirio
3
Dell'Era, Claudio
3
Magistretti, Stefano
3
Schiuma, Giovanni
3
Secundo, Giustina
3
Baldwin, Carliss Y.
2
Barata, José M. Monteiro
2
Beckman, Sara L.
2
Celhay, Franck
2
Corradini, Carlo
2
Garud, Raghu
2
Gierl, Heribert
2
Huang, Edward
2
Jara Díaz, Sergio R.
2
Maier, Ronald
2
Mattozzi, Alvise
2
Micheli, Pietro
2
Midler, Christophe
2
Mital, Pratik
2
Parolin, Laura Lucia
2
Recker, Jan
2
Abboud, Nouredine
1
Adamska-Mieruszewska, Joanna
1
Aldrich, Howard E.
1
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Alfieri, A.
1
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1
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1
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1
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California management review
8
Research policy : policy, management and economic studies of science, technology and innovation
6
Journal of innovation and entrepreneurship : JIE
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Development engineering
4
International journal of project management : the journal of The International Project Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Industry and innovation
3
International journal of production economics
3
Journal of business research : JBR
3
Journal of business strategy
3
Journal of organization design : JOD
3
Journal of retailing and consumer services
3
Media-Perspektiven
3
African journal of science, technology, innovation & development : AJSTID
2
African journal of science, technology, innovation and development : AJSTID
2
European journal of operational research : EJOR
2
HMD : Praxis der Wirtschaftsinformatik
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of innovation : IJI journal
2
International journal of innovation management
2
International journal of managing projects in business
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of quality and service sciences
2
International journal of retail and distribution management
2
Journal of business models : JOBM
2
Journal of fashion marketing and management
2
Journal of knowledge management
2
Long range planning : LRP ; international journal of strategic management
2
Omega : the international journal of management science
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Research in transportation economics
2
Scandinavian journal of management
2
The journal of brand management : an international journal
2
The journal of business strategy
2
Academia : revista Latinoamericana de administración
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
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ECONIS (ZBW)
231
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231
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1
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
Saved in:
2
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
3
Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael
;
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
3
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
Saved in:
4
Führen Größenvorteile auf Werbemärkten zu Medienkonzentration? : Zum theoretischen Gehalt der "Anzeigen-Auflagen-Spirale"
Seufert, Wolfgang
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
),
pp. 48-60
Persistent link: https://www.econbiz.de/10003488484
Saved in:
5
Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.
;
Fouskas, Konstantinos G.
; …
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
Saved in:
6
Hören und klicken : Synergien zwischen Radiowerbung und Internetnutzung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2007
)
6
,
pp. 290-294
Persistent link: https://www.econbiz.de/10003501788
Saved in:
7
Prominente als Modelle in der Werbung
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003502699
Saved in:
8
Vorsicht vor Multi-Werbern : wie Katjes Stars einsetzt
Bachmüller, Tobias
- In:
Akzente
(
2007
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003537087
Saved in:
9
Digital Signage : die nächste Out-of-Home-Generation
Berger, Thomas
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
2
(
2010
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003928065
Saved in:
10
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
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