//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Designation of origin"
~type:"article"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Designation of origin
Markenimage
816
Brand image
813
Brand management
401
Markenführung
401
Consumer behaviour
245
Konsumentenverhalten
245
Brand
155
Markenartikel
153
Deutschland
100
Germany
100
Beziehungsmarketing
62
Relationship marketing
62
Social Web
44
Social web
44
Marketing management
42
Marketingmanagement
42
Herkunftsbezeichnung
41
Corporate reputation
39
Firmenimage
39
Internet marketing
36
Online-Marketing
36
USA
35
United States
35
Advertising effects
34
Theorie
34
Theory
34
Werbewirkung
34
International marketing
33
Internationales Marketing
33
Tourism marketing
30
Tourismusmarketing
30
Luxury goods
28
Luxusgüter
28
Public relations
24
Öffentlichkeitsarbeit
24
Marketing
23
Fashion
21
Mode
21
Measurement
20
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
Type of publication (narrower categories)
All
Book section
Article in journal
753
Aufsatz in Zeitschrift
753
Aufsatz im Buch
41
Conference paper
7
Konferenzbeitrag
7
Case study
1
Fallstudie
1
Reprint
1
more ...
less ...
Language
All
English
39
German
2
Author
All
Hansen, Per H.
2
Wang, Cheng Lu
2
Agbokanzo, Koffi Selom
1
Alvarez, Maria D.
1
An, Shenghui
1
Barbulescu, Adina
1
Barnes, Liz
1
Bayraktaroğlu, Ayşe Gül
1
Brodowsky, Glen H.
1
Camanzi, Luca
1
Campo, Sara
1
Camprubí, Raquel
1
Chattaraj, Dibyendu
1
Cheah, Isaac
1
Chlivickas, Eugenujus
1
Cho, Seoung-do
1
Chung, Jay Young
1
Colurcio, Maria
1
Coluricio, Maria
1
Coromina, Lluís
1
Fatima, Marsel
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Frandsen, Sanne
1
Fridenson, Patrick
1
Genç, Burcu
1
Grazia, Cristina
1
Güsan Köse, Gözde
1
Han, Huaiyuan
1
Harjanto, Jason
1
Ho, Foo Nin
1
Janssen, Jürgen
1
Junaedi, Sheellyana
1
Jung, Gang Ok
1
Kelemci, Gülpınar
1
Kim Nguyen Thuy Hang Dao
1
Kim, Chung Koo
1
Kim, Daekwan
1
Kreši´c, Damir
1
Krupka, Zoran
1
more ...
less ...
Published in...
All
Country of origin effect : looking back and moving forward
4
Co-creation and well-being in tourism
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
The Routledge companion to business in Africa
2
Trademarks, brands, and competitiveness
2
Advanced issues in the economics of emerging markets
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Behavioral finance
1
Brand management in emerging markets : theories and practice
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Branded lives : the production and consumption of meaning at work
1
Business, finance and economics of China
1
Does marketing need reform? : fresh perspectives on the future
1
Entrepreneurship in international marketing
1
Evolution of destination planning and strategy : the rise of tourism in Croatia
1
Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Fashion branding and communication : core strategies of European luxury brands
1
Going global: implementing international business operations
1
International marketing ; Vol. 2
1
International marketing and trade of quality food products
1
International marketing in rapidly changing environments
1
Land- und Ernährungswirtschaft in einer erweiterten EU : vom 06. bis 08. Oktober 1997 in Freising-Weihenstephan
1
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
1
New frontiers in hospitality and tourism management in Africa
1
Perspectives in marketing, innovation and strategy
1
Qualitative consumer research
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Research handbook of marketing in emerging economies
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Savings banks : a dynamic strategy based on a strong identity ; 8th European Symposium on Savings Banks History, 13-14 May, 2004
1
The Oxford handbook of identities in organizations
1
The globalisation of Chinese business : implications for multinational investors
1
The wine value chain in China : consumers, marketing and the wider world
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The reformulation of Renault's identity since 1975
Fridenson, Patrick
- In:
Savings banks : a dynamic strategy based on a strong …
,
(pp. 32-42)
.
2006
Persistent link: https://www.econbiz.de/10003337855
Saved in:
2
Effectiveness of appellations of origin on international wine market
Malorgio, Giulio
;
Camanzi, Luca
;
Grazia, Cristina
- In:
International marketing and trade of quality food products
,
(pp. 43-59)
.
2009
Persistent link: https://www.econbiz.de/10003835777
Saved in:
3
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
4
Cobranding product and nation : Danish modern furniture and Denmark in the United States, 1940 - 1970
Hansen, Per H.
- In:
Trademarks, brands, and competitiveness
,
(pp. 77-101)
.
2010
Persistent link: https://www.econbiz.de/10003972902
Saved in:
5
Brand origin : theoretical framework and empirical evidence
Chlivickas, Eugenujus
;
Smaliukiene, Rasa
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 473-475)
.
2010
Persistent link: https://www.econbiz.de/10003951062
Saved in:
6
Is there a connection between brands and their countries of origin?
Tomaras, Petros
;
Tsalikis, John
;
Seaton, Bruce
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 537-541)
.
2010
Persistent link: https://www.econbiz.de/10003951181
Saved in:
7
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
8
Cobranding product and nation : Danish modern furniture and Denmark in the United States, 1940 - 1970
Hansen, Per H.
- In:
Trademarks, brands, and competitiveness
,
(pp. 77-101)
.
2013
Persistent link: https://www.econbiz.de/10009758750
Saved in:
9
Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
Saved in:
10
Image
Voordt, Dorotheus Johannes van der
- In:
Facilities management and corporate real estate …
,
(pp. 86-103)
.
2017
Persistent link: https://www.econbiz.de/10011541540
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->