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~subject:"Designation of origin"
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Designation of origin
Brand management
73
Markenführung
72
Corporate reputation
48
Firmenimage
47
Consumer behaviour
35
Konsumentenverhalten
34
Brand image
32
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing
16
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
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Article
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English
7
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Melewar, T. C.
7
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Balabanis, George
1
Bang, Nguyen
1
Cherifi, Barbora
1
Dennis, Charles
1
Dinnie, Keith
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Ghazali Musa
1
Mueller, Rene Dentiste
1
Norbani Che Ha
1
Seidenfuss, Kai-Uwe
1
Skinner, Heather
1
Stylidis, Dimitrios
1
Wan Kalthom Yahya
1
Yeo Pei Chen
1
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of destination marketing & management
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
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1
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
2
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
3
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
6
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
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