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~subject:"Designation of origin"
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Designation of origin
Brand image
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Australia
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Brand equity
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Pappu, Ravi
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Cooksey, Ray W.
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Quester, Pascale
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Quester, Pascale G.
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International business review : the official journal of the European International Business Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
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