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The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude - In: International marketing review 28 (2011) 5, pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude - 2003
Persistent link: https://www.econbiz.de/10001815333
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Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude; Cestre, Ghislaine - In: European management review : the journal of the … 5 (2008) 4, pp. 271-274
Persistent link: https://www.econbiz.de/10003804458
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Product ethnicity : an exploratory approach
Usunier, Jean-Claude; Cestre, Ghislaine - 2005
Persistent link: https://www.econbiz.de/10002844008