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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas; Wilken, Robert; Coletti, Paolo - In: Journal of global marketing 34 (2021) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
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Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas; Coletti, Paolo; Jacob, Frank; Wilken, … - In: Corporate reputation review 24 (2021) 4, pp. 179-190
Persistent link: https://www.econbiz.de/10012666288
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Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas - In: The journal of brand management : an international journal 21 (2014) 1, pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
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Mass customization and country-of-origin effects
Aichner, Thomas - 2016
Persistent link: https://www.econbiz.de/10011477909
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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10011884079