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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
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Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
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Assessing the role of venturesomeness in a destination consumer-based brand equity model
Cruz-Milán, Oliver - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 324-343
Persistent link: https://www.econbiz.de/10013536115
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Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma; Coelho, Arnaldo; Bairrada, Cristela Maia - In: International journal of event and festival management 14 (2023) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10014320105