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Place branding : connecting tourist experiences to places
Foroudi, Pantea (ed.) - 2020
Persistent link: https://www.econbiz.de/10013180714
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Kundenerlebnisse in Ferienwelten : das Spannungsfeld von Destinations- und Resortmarken
Schneider, Christoph - 2021
Persistent link: https://www.econbiz.de/10012259979
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Place branding : connecting tourist experiences to places
Foroudi, Pantea (ed.); Mauri, Chiara (ed.);  … - 2020
"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand....
Persistent link: https://www.econbiz.de/10012167260
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Kundenerlebnisse in Ferienwelten : das Spannungsfeld von Destinations- und Resortmarke
Schneider, Christoph - 2020
Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings -- Kundenerlebnis im Tourismus -- Reiz als Anfang … Inhalt Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings Kundenerlebnis im Tourismus Reiz als Anfang eines … Tourismuswissenschaft, Marketing, Markenbildung und Entscheidungstheorien Experten sowie Entscheider im Tourismus und in Destinationen sowie …
Persistent link: https://www.econbiz.de/10012403223
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Wandertourismus : Kundengruppen, Destinationsmarketing, Gesundheitsaspekte
Dreyer, Axel (ed.); Antz, Christian (contributor);  … - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10003716483
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Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012626463
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Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022 - 1st ed. 2022.
Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...
Persistent link: https://www.econbiz.de/10012814649
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Images, Branding und Reputation von Destinationen : Herausforderungen erfolgreicher Markenentwicklung
Scherhag, Knut (ed.); Eisenstein, Bernd (ed.) - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de/10012666924
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The branding of tourist destinations : theoretical and empirical insights
Camilleri, Mark Anthony (ed.) - 2018 - First edition
The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies...
Persistent link: https://www.econbiz.de/10012215496
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Wandertourismus : Kundengruppen, Destinationsmarketing, Gesundheitsaspekte
Dreyer, Axel (ed.); Antz, Christian (contributor) - 2010
Nacheinander werden sowohl die Nachfrageseite (Demographie, Wandermotive, Reiseverhalten, Differenzierung von …
Persistent link: https://www.econbiz.de/10014509147