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Assessing the web-based destination marketing activities : a relationship marketing perspective
Cobos, Liza M.; Wang, Youcheng; Okumus, Fevzi - In: Journal of hospitality marketing & management 18 (2009) 4, pp. 421-444
Persistent link: https://www.econbiz.de/10003862061
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Problematizing the concept of tourism destination : an analysis of different theoretical approaches
Saraniemi, Saila; Kylänen, Mika - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 2, pp. 133-143
Persistent link: https://www.econbiz.de/10008904611
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Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Tourism economics : the business and finance of tourism … 16 (2010) 4, pp. 981-994
Persistent link: https://www.econbiz.de/10008779196
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Mobiles Destinationsmarketing am Beispiel von PINA Winter
Brandtner, Katja; Sobek, Tilman - In: mTourism : mobile Dienste im Tourismus, (pp. 145-150). 2010
Persistent link: https://www.econbiz.de/10003980622
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An examination of destination loyalty : differences between first-time and repeat visitors
Chi, Christina Geng-qing - In: Journal of hospitality & tourism research : JHTR ; the … 36 (2012) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10009504067
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Visitor relationship orientation of destination marketing organizations
Pike, Steven; Murdy, Samantha; Lings, Ian - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 443-453
Persistent link: https://www.econbiz.de/10009247529
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Validating a structural model of destination image, satisfaction, and loyalty across gender and age : multigroup analysis with PLS-SEM
Assaker, Guy; Hallak, Rob; Assaf, A. Georges; Assad, Tony - In: Tourism analysis : an interdisciplinary tourism & … 20 (2015) 6, pp. 577-591
Persistent link: https://www.econbiz.de/10011420908
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The indirect effects of destination image on destination loyalty intention through tourist satisfaction and perceived value : the bootstrap approach
Song, Zibin; Su, Xin; Li, Liaoning - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 386-409
Persistent link: https://www.econbiz.de/10009775403
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Online promotion and its influence on destination awareness and loyalty in the tourism industry
Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30
Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a...
Persistent link: https://www.econbiz.de/10009756870
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Destination loyalty : effects oine tourists' experiences, memories, and satisfaction on intentiond
Quadri-Felitti, Donna L.; Fiore, Ann Marie - In: Tourism and hospitality research : the surrey quarterly … 13 (2013) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10010351662