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~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Ökonometrisches Modell"
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Deutschland
Internet marketing
Markenimage
Ökonometrisches Modell
Werbung
11,153
Advertising
10,247
Werbewirkung
3,759
Advertising effects
3,710
Econometric model
3,043
Konsumentenverhalten
2,968
Consumer behaviour
2,958
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1,369
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1,291
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1,209
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810
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758
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754
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695
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693
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636
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595
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565
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565
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551
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495
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495
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456
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451
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433
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414
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388
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383
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358
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357
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4,323
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2,389
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554
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Heckman, James J.
39
Franses, Philip Hans
27
Acemoglu, Daron
22
Nesheim, Lars
22
Hendry, David F.
19
Wilbur, Kenneth C.
18
Barnett, William A.
17
Bruhn, Manfred
16
Caballero, Ricardo J.
16
Pesaran, M. Hashem
15
Hong, Han
14
McAleer, Michael
14
Aghion, Philippe
13
Costantini, Mauro
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Jerath, Kinshuk
12
Pelsmacker, Patrick de
12
Schumacher, Christian
12
Brooks, Chris
11
Durlauf, Steven N.
11
Esch, Franz-Rudolf
11
Frohn, Joachim
11
Hautsch, Nikolaus
11
Klapper, Daniel
11
Legerstee, Rianne
11
Mills, Terence C.
11
Taylor, John B.
11
Arbia, Giuseppe
10
Athey, Susan
10
Bonatti, Alessandro
10
Kaiser, Ulrich
10
Klein, Lawrence Robert
10
Kuzin, Vladimir
10
Lütkepohl, Helmut
10
Marcellino, Massimiliano
10
Matzkin, Rosa L.
10
Mohaddes, Kamiar
10
Nickel, Volker
10
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National Bureau of Economic Research
114
Springer Fachmedien Wiesbaden
12
Axel-Springer-Verlag
10
Edward Elgar Publishing
9
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
American Marketing Association
3
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
FernUniversität in Hagen
3
IGI Global
3
International Institute for Applied Systems Analysis
3
National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
Peter Lang GmbH
3
Shaker Verlag
3
Zentrum für Europäische Wirtschaftsforschung
3
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
Deutschland / Statistisches Bundesamt
2
Econometrisch Instituut <Rotterdam>
2
Eric Cuvillier <Firma>
2
European System of Central Banks / Working Group on Econometric Modelling
2
European University Institute / Department of Law
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
2
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Working paper / National Bureau of Economic Research, Inc.
127
Discussion paper / Centre for Economic Policy Research
116
NBER working paper series
104
NBER Working Paper
91
International journal of advertising : the review of marketing communications
83
Journal of marketing communications
59
Journal of business research : JBR
57
SpringerLink / Bücher
57
Europäische Hochschulschriften / 5
47
International journal of advertising : the quarterly review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : innovations in planning and applied research
37
Journal of advertising research
33
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Journal of econometrics
27
Journal of promotion management : JPM
27
IMF working papers
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
CESifo working papers
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
Journal of retailing and consumer services
22
Journal of marketing research : JMR
20
Psychology & marketing
20
Working paper
20
Discussion paper series / IZA
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Applied economics
17
Discussion paper / Tinbergen Institute
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Econometric theory
15
IHS economics series : working paper
15
Mathematical systems in economics
15
Reihe Ökonomie
15
European journal of operational research : EJOR
14
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Source
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ECONIS (ZBW)
6,645
USB Cologne (EcoSocSci)
488
EconStor
9
RePEc
6
USB Cologne (business full texts)
1
BASE
1
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Lovemarks : The future beyond brands
Roberts, Kevin W. S.
(
contributor
)
-
2006
-
1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
6
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
7
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
8
The role of
advertising
in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
Saved in:
9
Advertising
tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
Saved in:
10
Investment in
advertising
campaigns and search : identification and inference in marketing and dynamic programming models
Christensen, Bent Jesper
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003233695
Saved in:
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