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Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn - 2006
Persistent link: https://www.econbiz.de/10004272064
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10004445228
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Celebrity sells
Pringle, Hamish - 2004
Persistent link: https://www.econbiz.de/10004445261
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10004755180
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What is brand equity, anyway? : selected papers on brands and advertising
Feldwick, Paul - 2002
Persistent link: https://www.econbiz.de/10004578156
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Wizard! : Harry Potter's brand magic
Brown, Stephen - 2005
Persistent link: https://www.econbiz.de/10004854568
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
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In search of the obvious : the antidote for today's marketing mess
Trout, Jack - 2008
Persistent link: https://www.econbiz.de/10004925110