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~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"Schätzung"
~subject:"Ökonometrisches Modell"
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Deutschland
Markenimage
Marketing
Schätzung
Ökonometrisches Modell
Werbung
11,297
Advertising
11,274
Werbewirkung
3,833
Advertising effects
3,784
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3,151
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3,042
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Heckman, James J.
39
Franses, Philip Hans
28
Acemoglu, Daron
22
Nesheim, Lars
22
Bruhn, Manfred
19
Hendry, David F.
19
Barnett, William A.
17
Caballero, Ricardo J.
16
Hong, Han
14
McAleer, Michael
14
Pesaran, M. Hashem
14
Aghion, Philippe
13
Costantini, Mauro
13
Esch, Franz-Rudolf
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Schumacher, Christian
12
Brooks, Chris
11
Durlauf, Steven N.
11
Frohn, Joachim
11
Hautsch, Nikolaus
11
Koschnick, Wolfgang J.
11
Legerstee, Rianne
11
Mills, Terence C.
11
Pepels, Werner
11
Taylor, John B.
11
Arbia, Giuseppe
10
Kaiser, Ulrich
10
Klein, Lawrence Robert
10
Kuzin, Vladimir
10
Lütkepohl, Helmut
10
Marcellino, Massimiliano
10
Matzkin, Rosa L.
10
Nickel, Volker
10
Pflaum, Dieter
10
Tanguiane, Andranick S.
10
Wieland, Volker
10
Barndorff-Nielsen, Ole E.
9
Bauwens, Luc
9
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National Bureau of Economic Research
109
Springer Fachmedien Wiesbaden
13
Agricultural and Applied Economics Association - AAEA
10
Axel-Springer-Verlag
10
Edward Elgar Publishing
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Economic Research Service, Department of Agriculture
5
Zentralverband der Deutschen Werbewirtschaft
5
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
3
Charles H. Dyson School of Applied Economics and Management, Cornell University
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
FernUniversität in Hagen
3
International Association of Business Communicators
3
International Institute for Applied Systems Analysis
3
National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
NetLibrary, Inc
3
Shaker Verlag
3
Zentrum für Europäische Wirtschaftsforschung
3
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
Deutschland / Statistisches Bundesamt
2
Econometrisch Instituut <Rotterdam>
2
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Working paper / National Bureau of Economic Research, Inc.
129
Discussion paper / Centre for Economic Policy Research
115
NBER working paper series
99
NBER Working Paper
88
SpringerLink / Bücher
62
Europäische Hochschulschriften / 5
48
European Journal of Marketing
30
Journal of business research : JBR
30
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
29
IMF working papers
27
Journal of econometrics
27
Journal of applied econometrics
23
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of marketing communications
22
Discussion paper series / IZA
20
Journal of advertising research
20
International journal of advertising : the quarterly review of marketing communications
19
Working paper
19
International journal of advertising : the review of marketing communications
18
Young Consumers
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Applied economics
17
CESifo working papers
17
Discussion paper / Tinbergen Institute
16
Econometric theory
15
IHS economics series : working paper
15
Mathematical systems in economics
15
Reihe Ökonomie
15
The American economic review
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of historical research in marketing
14
WIFO working papers
14
Wirtschaftswissenschaftliche Beiträge
14
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
13
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
13
Economic modelling
13
Journal of promotion management : JPM
13
Lecture notes in economics and mathematical systems : operations research, computer science, social science
13
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Source
All
ECONIS (ZBW)
5,588
USB Cologne (EcoSocSci)
643
Other ZBW resources
109
RePEc
60
BASE
18
EconStor
15
USB Cologne (business full texts)
9
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1
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
2
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
3
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004445228
Saved in:
4
Celebrity sells
Pringle, Hamish
-
2004
Persistent link: https://www.econbiz.de/10004445261
Saved in:
5
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10004755180
Saved in:
6
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
7
What is brand equity, anyway? : selected papers on brands and
advertising
Feldwick, Paul
-
2002
Persistent link: https://www.econbiz.de/10004578156
Saved in:
8
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
9
Wizard! : Harry Potter's brand magic
Brown, Stephen
-
2005
Persistent link: https://www.econbiz.de/10004854568
Saved in:
10
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
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