//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Werbung"
~subject:"Ökonometrisches Modell"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Markenimage
Werbung
Ökonometrisches Modell
Advertising
11,272
Werbewirkung
3,831
Advertising effects
3,782
Consumer behaviour
3,150
Econometric model
3,042
Konsumentenverhalten
3,039
Theorie
2,724
Theory
2,687
Internet marketing
1,843
Online-Marketing
1,831
advertising
1,402
USA
1,314
United States
1,210
Econometric models
1,190
Marketing
921
Brand management
801
Markenführung
777
Germany
757
Marketingmanagement
717
Marketing management
707
households
705
Schätzung
638
Estimation
597
Social Web
586
Social web
586
econometric models
552
Pricing strategy
502
Preismanagement
501
Brand image
480
Households
461
Markenartikel
441
Ökonometrie
413
Welt
387
World
382
Brand
370
Wettbewerb
362
more ...
less ...
Online availability
All
Undetermined
3,653
Free
3,002
Type of publication
All
Book / Working Paper
8,264
Article
7,320
Journal
126
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
6,363
Aufsatz in Zeitschrift
6,363
Graue Literatur
1,933
Non-commercial literature
1,933
Working Paper
1,645
Arbeitspapier
1,621
Aufsatz im Buch
933
Book section
933
Hochschulschrift
766
Thesis
482
Collection of articles of several authors
424
Sammelwerk
424
Aufsatzsammlung
276
Konferenzschrift
265
Dissertation u.a. Prüfungsschriften
236
Lehrbuch
182
Bibliografie enthalten
181
Bibliography included
181
Textbook
161
Conference proceedings
117
Collection of articles written by one author
77
Sammlung
77
Conference paper
63
Konferenzbeitrag
63
Case study
62
Fallstudie
62
Wörterbuch
43
Bibliografie
42
Systematic review
37
Übersichtsarbeit
37
Ratgeber
36
Reprint
35
Handbook
34
Handbuch
34
Festschrift
32
Amtsdruckschrift
30
Bibliographie
30
Government document
30
Guidebook
30
Enzyklopädie
22
more ...
less ...
Language
All
English
12,818
German
2,251
Undetermined
461
French
78
Russian
47
Polish
43
Spanish
16
Italian
14
Swedish
10
Danish
7
Dutch
7
Portuguese
6
Finnish
5
Croatian
5
Bulgarian
4
Norwegian
4
Ukrainian
4
Slovak
3
Lithuanian
2
Afrikaans
1
Arabic
1
Czech
1
Estonian
1
Hungarian
1
Multiple languages
1
Slovenian
1
Turkish
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Heckman, James J.
40
Taylor, Charles Raymond
39
Pelsmacker, Patrick de
37
Franses, Philip Hans
32
Saffer, Henry
29
Anderson, Simon P.
28
Kind, Hans Jarle
28
Septianto, Felix
27
Gierl, Heribert
26
Pflaum, Dieter
26
Rosengren, Sara
26
Nickel, Volker
25
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Acemoglu, Daron
22
Nesheim, Lars
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Bagwell, Kyle
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Hendry, David F.
19
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Barnett, William A.
17
Campbell, Colin L.
17
more ...
less ...
Institution
All
National Bureau of Economic Research
161
Springer Fachmedien Wiesbaden
36
Zentralausschuss der Werbewirtschaft
14
Axel-Springer-Verlag
10
Edward Elgar Publishing
10
European Society for Opinion and Marketing Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralverband der Deutschen Werbewirtschaft
6
Center for Economic Research <Tilburg>
5
Nordic Council of Ministers
5
Peter Lang GmbH
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Cornell University / Department of Agricultural Economics
4
Deutschland / Bundeswehr / Universität Hamburg
4
European Advertising Academy
4
European University Institute / Department of Economics
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
NetLibrary, Inc
4
Shaker Verlag
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Applied Econometrics Association
3
BDW, Deutscher Kommunikationsverband
3
Centre for Microdata Methods and Practice <London>
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Erasmus Research Institute of Management
3
European University Institute / Department of Law
3
Europäische Kommission
3
FernUniversität in Hagen
3
International Association of Business Communicators
3
International Institute for Applied Systems Analysis
3
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
211
Journal of advertising research
209
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
180
Journal of advertising : official publication of the American Academy of Advertising
170
Working paper / National Bureau of Economic Research, Inc.
167
Journal of business research : JBR
160
NBER working paper series
151
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
137
NBER Working Paper
132
SpringerLink / Bücher
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
68
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
63
Europäische Hochschulschriften / 5
59
Journal of retailing and consumer services
59
International journal of industrial organization
55
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
47
CESifo working papers
46
Journal of current issues and research in advertising
45
Journal of marketing
43
Applied economics
40
Journal of business ethics : JOBE
37
Young consumers : insight and ideas for responsible marketers
37
Journal of global marketing
34
Marketing letters : a journal of research in marketing
34
Working paper
33
Economics letters
32
Advertising theory
31
Contributions to economic analysis
31
more ...
less ...
Source
All
ECONIS (ZBW)
14,175
USB Cologne (EcoSocSci)
1,474
EconStor
28
USB Cologne (business full texts)
26
ArchiDok
6
BASE
2
RePEc
1
more ...
less ...
Showing
1
-
10
of
15,712
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike
-
2003
Persistent link: https://www.econbiz.de/10004727775
Saved in:
5
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
6
Strategic
advertising
campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
7
Advertising
and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10004803200
Saved in:
8
A branded world : adventures in public relations and the creation of superbrands
Levine, Michael
-
2003
Persistent link: https://www.econbiz.de/10004780975
Saved in:
9
The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S.
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004846106
Saved in:
10
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->