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Targeted advertising in the breakfast ceral industry
Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
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Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn - 2006
Persistent link: https://www.econbiz.de/10004272064
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10004727775
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Strategic advertising campaigns
Schultz, Don E.; Barnes, Beth E. - 1999 - 5. ed
Persistent link: https://www.econbiz.de/10004735311
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10004803200
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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael - 2003
Persistent link: https://www.econbiz.de/10004780975
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545