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RFID-gestützte Produktempfehlung im stationären Einzelhandel
Hansen, Torben - 2008
Persistent link: https://www.econbiz.de/10003719591
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Anforderungen an das Handelscontrolling im Mittelstand vor dem Hintergrund von Basel II
Schröder, Hendrik; Schettgen, Gabriele - In: Controlling : Zeitschrift für erfolgsorientierte … 18 (2006) 4/5, pp. 185-192
Persistent link: https://www.econbiz.de/10003320822
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Individualisierung im stationären Einzelhandel : Möglichkeiten, kundenseitige Bewertung und Ansatzpunkte technologischer Unterstützung
Schmitz, Gertrud; Dietz, Michaela - In: Vertriebsinformationssysteme : Standardisierung, …, (pp. 51-69). 2010
Persistent link: https://www.econbiz.de/10003953982
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Winkelmann, Axel - 2006
Persistent link: https://www.econbiz.de/10003412133
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Collaborative promotions : optimizing retail supply chains with upstream information sharing
Wiehenbrauk, Daniela - 2010
Persistent link: https://www.econbiz.de/10008660649
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing
Wiehenbrauk, Daniela - 2010
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...
Persistent link: https://www.econbiz.de/10013522839
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Do the long-run category demand effects of retailer promotions vary across store types?
Günter, Tobias Maria; Klapper, Daniel - In: Marketing : journal of research and management 3 (2007) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003461561
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484