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Gut vernetzt! : M-Commerce und Social Media als neue Steuerfaktoren des touristischen Vertriebs?

Freitag, Charlotte - In: Kulturtourismus zu Beginn des 21. Jahrhunderts : …, (pp. 127-142). 2013

Persistent link: https://www.econbiz.de/10009780325

Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus

Landvogt, Markus; Brysch, Armin A.; Gardini, Marco A.; … - DGT Jahrestagung <19., 2015, Kempten> - 2017

Persistent link: https://www.econbiz.de/10011622464

Word-of-mouth amplified : an exploration of hotel customer feedback websites

Bouvain, Petra; Muskat, Matthias; Muskat, Birgit - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 21-52). 2011

Persistent link: https://www.econbiz.de/10009010239

Social software platforms as motor of Relationship Marketing in services : a conceptual framework with focus on the airport industry

Tenge, Marion - In: Customer-centric marketing strategies : tools for …, (pp. 280-296). 2013

Persistent link: https://www.econbiz.de/10009668197

How does culture impact customer evaluation in online complaining? : evidence from Germany and India

Sengupta, Sanchayan - In: Journal of global information management : an official … 28 (2020) 2, pp. 131-159

Persistent link: https://www.econbiz.de/10012304208

Word-of-Mouth Amplified – An Exploration of Hotel Customer Feedback Websites

Bouvain, Petra; Muskat, Matthias; Muskat, Birgit - 2016

Marketing has always advocated a customer orientation but the reality in many companies has been different. Businesses have always known that word‐of‐mouth is an important element of marketing, but only since the emergence of Web 2.0 have businesses realised that with the power of the...

Persistent link: https://www.econbiz.de/10014124229