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Kundeneinbindung, also der Nutzung des Internets zur Einbindung von Konsumenten in die Produktentwicklung durch ein Unternehmen, kann …
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Purpose - The purpose of this paper is to study the impact of lead users (LUs) on innovation success by proposing and validating an integrative model that links LUs, innovation success and knowledge sharing (KS) variables. Design/methodology/approach - The authors research is quantitative in...
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