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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily … means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with …
Persistent link: https://www.econbiz.de/10012402227
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Erscheinungsformen des Sportsponsoring
Drees, Norbert; Trautwein, Steffen - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 99-111). 2008
Persistent link: https://www.econbiz.de/10003640760
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Marketing im Sport
Bühler, André; Nufer, Gerd - In: Management und Marketing im Sport : …, (pp. 325-357). 2008
Persistent link: https://www.econbiz.de/10003752586
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Veranstaltungsmarketing im Sport
Nufer, Gerd; Bühler, André - In: Management und Marketing im Sport : …, (pp. 385-415). 2008
Persistent link: https://www.econbiz.de/10003752594
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Sportsponsoring
Berndt, Caren; Roddewig, Doris - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 13-25). 2008
Persistent link: https://www.econbiz.de/10003753302
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Sponsoring im Reitsport
Wentrot, Gesa Kristina - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 151-165). 2008
Persistent link: https://www.econbiz.de/10003753366
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Die Ökonomie des Sports in den Medien
Schauerte, Thorsten (ed.); Schwier, Jürgen (contributor) - 2008 - 2., leicht überarb. Aufl.
Persistent link: https://www.econbiz.de/10003741878