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Deutschland
Consumer behaviour
80
Konsumentenverhalten
73
Brand image
33
Brand management
33
Wine
33
Markenimage
32
Markenführung
30
Wein
24
Weinbau
22
Wine industry
22
Packaging
16
Wines
16
Advertising
14
Personality psychology
13
Persönlichkeitspsychologie
13
Product design
13
Produktgestaltung
13
Brand
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Markenartikel
11
Werbung
11
Advertising effects
10
Designation of origin
10
Emotion
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France
10
Herkunftsbezeichnung
10
Marketing
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Theorie
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Verpackung
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Werbewirkung
10
Beziehungsmarketing
9
Germany
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Australia
7
China
7
Cognition
7
Food retailing
7
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German
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Orth, Ulrich R.
8
Schmalz, Sebastian
2
Bogomolova, Svetlana
1
Bouzdine-Chameeva, Tatiana
1
Brand, Kathrin
1
Brunk, Berit
1
Böhm, Rebekka A.
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Caruso, William
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Cohen, Justin
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Kim, Chung-hyun
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Littel, Sandra
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European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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Psychology & marketing
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Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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ECONIS (ZBW)
9
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1
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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2
Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.
;
Stöckl, Albert
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 49-60)
.
2011
Persistent link: https://www.econbiz.de/10008806971
Saved in:
3
Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian
;
Orth, Ulrich R.
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
Saved in:
4
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
Saved in:
5
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
6
Trust during retail encounters : a touchy proposition
Orth, Ulrich R.
;
Bouzdine-Chameeva, Tatiana
;
Brand, Kathrin
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 301-314
Persistent link: https://www.econbiz.de/10009781853
Saved in:
7
Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina
;
Orth, Ulrich R.
;
Hoffmann, Stefan
; …
- In:
Journal of business ethics : JOBE
140
(
2017
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
Saved in:
8
Understanding German consumers' intention to adopt COVID-19 infection prevention measures : a moral decoupling perspective
Böhm, Rebekka A.
;
Orth, Ulrich R.
- In:
Business & society
63
(
2024
)
4
,
pp. 988-1029
Persistent link: https://www.econbiz.de/10014577823
Saved in:
9
Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie
;
Corsi, Armando
;
Cohen, Justin
;
Sharp, Anne
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
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