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Die Kundenversteher
Köder, Kerstin; Koth, Hardy - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 6, pp. 37-43
Persistent link: https://www.econbiz.de/10009744249
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Customer Lifetime Value mit oder ohne indirekte Werttreiber? : Die empirische Relevanz des Refenzwertes im Mobilfunkmarkt
Meyer, Matthias; Shaffu, Nina - In: Controlling : Zeitschrift für erfolgsorientierte … 19 (2007) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10003413497
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Open innovation using the cognitive surplus : how to motivate customers to help firms innovate
Neus, Andreas - 2014
Persistent link: https://www.econbiz.de/10010407611
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Four essays on mobile push notificaitons
Lachner, Michael - 2020
Persistent link: https://www.econbiz.de/10012301739
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Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
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Determinants of customer acceptance of mobile payment systems
Gerpott, Torsten J.; Kornmeier, Klaus - In: International journal of electronic finance : IJEF 3 (2009) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10003853472
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Zur Verwirrtheit von Jugendlichen beim Handykauf : Ergebnisse einer empirischen Studie
Geise, Wolfgang - In: Befähigung zur Partizipation : gesellschaftliche …, (pp. 89-103). 2009
Persistent link: https://www.econbiz.de/10003914390
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Reservation price estimation by adaptive conjoint analysis
Breidert, Christoph; Hahsler, Michael; Schmidt-Thieme, Lars - In: Classification - the ubiquitous challenge : proceedings …, (pp. 569-576). 2005
Persistent link: https://www.econbiz.de/10003569663
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas; Martinez, César Javier Sepúlveda; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 63-84
Persistent link: https://www.econbiz.de/10009549045