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The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004
Persistent link: https://www.econbiz.de/10002573494
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The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea (contributor);  … - 2005
We investigate if pluralistic consumption styles (like frugality, or indulgence in luxuryʺ) can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after...
Persistent link: https://www.econbiz.de/10003088938
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Der "heimliche Lehrplan" in der Verbrauchererziehung durch Werbung und Medien : ein Beitrag zum Problem der Werbewirkungen
Supper, Michael - 2000
Persistent link: https://www.econbiz.de/10001450202
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Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
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Streaming media : a new way of online advertising
Silberer, Günter; Engelhardt, Jan-Frederik - In: Advertising and communication : proceedings 4th …, (pp. 254-259). 2005
Persistent link: https://www.econbiz.de/10003353825
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A study on the impact of TV advertising contacts during dinner
Silberer, Günter; Steinmann, Sascha; Blohm, Inga; … - In: Breaking new ground in theory and practice, (pp. 439-451). 2011
Persistent link: https://www.econbiz.de/10009380991
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.; Saffert, Peter - In: Harvard business review : HBR 91 (2013) 6, pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina; Post, Martin - In: JMM : the international journal on media management 15 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit - 2012
Persistent link: https://www.econbiz.de/10010376172