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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment

Lucas, Christian - 2014

Persistent link: https://www.econbiz.de/10010427923

A unified version of London 2012 : new-media coverage of gender, nationality, and sport for Olympics consumers in six countries

Eagleman, Andrea; Burch, Lauren M.; Vooris, Ryan - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 457-470

Persistent link: https://www.econbiz.de/10010393248

An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga

Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176

Persistent link: https://www.econbiz.de/10010233753

Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories

Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109

Persistent link: https://www.econbiz.de/10012663266

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

Lucas, Christian - 2015

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …

Persistent link: https://www.econbiz.de/10012402227

Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership

Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256

Persistent link: https://www.econbiz.de/10012497335

Season ticketing as a risk management tool in professional team sports : a pricing analysis of German soccer and basketball

Huth, Christopher; Kurscheidt, Markus - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-18

Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an … perspective, the extent to which different factors affect season ticket prices. Using three different professional German sports …-19 pandemic and differences in local market constellations of professional team sports clubs. …

Persistent link: https://www.econbiz.de/10013397774

Pandemic pricing : evidence from German grocery e-commerce

Fedoseeva, Svetlana; Van Droogenbroeck, Ellen - In: Agribusiness : an international journal 39 (2023) 4, pp. 1139-1156

Persistent link: https://www.econbiz.de/10014432358

The future of work and consumption in cities after the pandemic : evidence from Germany

Alipour, Jean-Victor; Falck, Oliver; Krause, Simon; … - 2022

We estimate the impact of Covid-induced working from home (WFH) on offline consumer spending in urban agglomerations. Our analysis draws on postcode-level data on card transactions and WFH patterns in major German cities between January 2019 and May 2022. We address endogeneity in WFH uptake by...

Persistent link: https://www.econbiz.de/10013411572

The effect of a partnership franchising model on consumer satisfaction for a large German cooperative retail chain before and during the COVID-19 pandemic

Bachmann, Severin; Reichel, Richard; Wrede, Matthias - In: Zeitschrift für das gesamte Genossenschaftswesen : ZfgG 73 (2023) 2, pp. 105-130

Persistent link: https://www.econbiz.de/10014371781

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