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Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann - In: WEB 2.0 : Hype oder Substanz?, (pp. 49-62). 2008
Persistent link: https://www.econbiz.de/10003784640
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Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank; Silvertant, Sandra; Füller, Johann; … - 2009
Persistent link: https://www.econbiz.de/10003898460
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Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen; Füller, Johann; Bartl, Michael; … - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 187-199). 2008
Persistent link: https://www.econbiz.de/10003709975
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Netnography in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation
Füller, Johann; Jonas, Julia - In: Discontinuous innovation : learning to manage the unexpected, (pp. 213-220). 2013
Persistent link: https://www.econbiz.de/10010232632
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A manager's perspective on virtual customer integration for new product development
Bartl, Michael; Füller, Johann; Mühlbacher, Hans; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
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Different settings, different terms and conditions : the impact of intellectual property arrangements on co-creation project performance
Tekic, Anja; Willoughby, Kelvin W.; Füller, Johann - In: The journal of product innovation management : an … 40 (2023) 5, pp. 679-704
Persistent link: https://www.econbiz.de/10014338573
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Differences in corporate environmentalism : a comparative analysis of leading US and German companies
Mueller, Julia; Abfalter, Dagmar; Hautz, Julia; Hutter, … - In: European journal of international management : EJIM 5 (2011) 2, pp. 122-148
Persistent link: https://www.econbiz.de/10008939009