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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10003636982

Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality

Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005

Persistent link: https://www.econbiz.de/10003353829

Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003354640

Beschwerdeverhalten und Kundenwert

Wünschmann, Stefan - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003414535

Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality

Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006

Persistent link: https://www.econbiz.de/10003378133

Determinanten der Markenpersönlichkeit : relevante Einflussgrößen und mögliche Transfereffekte

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A personality-competence model of opinion leadership

Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621

Persistent link: https://www.econbiz.de/10009575069

A psychological approach to individual differences in intertemporal consumption patterns

Brandstätter, Hermann; Güth, Werner - 1998

When people decide about saving and consumption across the various periods of their life time they take into account their life expectancy when comparing present and future needs and resources for satisfying them. The experimental design, applied at two sites (Humboldt-University at Berlin and...

Persistent link: https://www.econbiz.de/10009578010

Blood donation : comparing individual characteristics, attitudes, and feelings of donors and nondonors

Griffin, Deborah; Grace, Debra; O'Cass, Aron - In: Health marketing quarterly 31 (2014) 3, pp. 197-212

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Hedonic evaluations of cars : effects of payment mode on prediction and experience

Hoelzl, Erik; Pollai, Maria; Kästner, Herbert - In: Psychology & marketing 28 (2011) 11, pp. 1115-1129

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