in sub-Saharan Africa : an exploration of "big tobacco" marketing practices / Nnamdi O Madichie, London School of … marketing / Ayodele Oniku, University of Lagos, Nigeria -- Consumer values and green products consumption in Malaysia : a … -- Sustainable consumption and green marketing in developing countries- contemporary perspectives on Nigeria and Kenya as case …

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …

"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …