Narrow search
Showing 1 - 10 of 3,037
Cover Image
Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963
Cover Image
Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...
Persistent link: https://www.econbiz.de/10011728062
Cover Image
Consumption, globalization and development
James, Jeffrey - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001422914
Cover Image
Billig. Billiger. Banane : wie unsere Supermärkte die Welt verramschen
Zierul, Sarah - 2015
Persistent link: https://www.econbiz.de/10010480385
Cover Image
Public policy in the age of globalization : responses to environmental and economic crises
Hveem, Helge (ed.); Nordhaug, Kristen (contributor) - 2002
Persistent link: https://www.econbiz.de/10001698005
Cover Image
Emerging multinationals in emerging markets
Ramamurti, Ravi (contributor) - 2009
Persistent link: https://www.econbiz.de/10004931836
Cover Image
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
Cover Image
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
Cover Image
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex; Hemais, Marcus - In: Marketing theory 17 (2017) 3, pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
Cover Image
The Federal Republic of Germany - market and marketing : a manual for exporters in developing countries
Wilhelms, Christian - 1979
Persistent link: https://www.econbiz.de/10000657026