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Vietnam : political economy, marketing system

Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10009513286

Transformative consumer research in developing economies : perspectives, trends, and reflections from the field

Shultz, Clifford J.; Shapiro, Stanley J. - In: Transformative consumer research for personal and …, (pp. 131-150). 2012

Persistent link: https://www.econbiz.de/10009260779

Marketing and public policy : transformative research in developing markets

Shultz, Clifford J.; Deshpandé, Rohit; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 178-184

Persistent link: https://www.econbiz.de/10009679230

Globalization, Transformation, and Quality of Life : Reflections on ICMD-8 and Participative Marketing and Development

Shultz, Clifford; Rahtz, Donald; Speece, Mark - 2015

The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and...

Persistent link: https://www.econbiz.de/10014136828