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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
,Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and … change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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The policy parameters
Jaguaribe, Anna - In: Creative industries and developing countries : voice, …, (pp. 305-329). 2008
Persistent link: https://www.econbiz.de/10003633302
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Creative industries and developing countries : voice, choice and economic growth
Barrowclough, Diana (contributor);  … - 2008
Wallis -- Financing creative industries in developing countries / Stuart Cunningham ... [et al.] -- Film culture and industry … : public policies in support of film, music and broadcasting / Verena Wiedemann -- Targeting creativity through the …
Persistent link: https://www.econbiz.de/10003411536
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Media services : considerations relevant to multilateral trade negotiations
Christopherson, Susan - In: Trade in services: sectoral issues : UNCTAD UNDP …, (pp. 249-308). 1989
Persistent link: https://www.econbiz.de/10001279756
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Creative industries and developing countries : voice, choice and economic growth
Barrowclough, Diana (contributor);  … - 2008
Wallis -- 3. Financing creative industries in developing countries / Stuart Cunningham. [et al.] -- 4. Film culture and … creative industries : public policies in support of film, music, and broadcasting / Verena Wiedemann -- 11. Targeting …
Persistent link: https://www.econbiz.de/10015069061
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La mondialisation et ses effets : nouveaux débats ; approches d'Europe et d'Amérique latine
Pinot de Villechenon, Florence (contributor) - 2006
Persistent link: https://www.econbiz.de/10003336484
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Globalization and development : an expanded macromarketing view
Kilbourne, William E. - 2009
Persistent link: https://www.econbiz.de/10003876649
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501